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This is the third edition of this well respected and widely adopted Principles of Marketing. It has been fully revised and updated to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness. It offers a well-structured, comprehensive and detailed journey through fundamental marketing concepts and the strategic context in which they are applied. As well as thorough theoretical coverage, this text emphasises implementation and application through highlighted examples, vignettes and case studies based on a wide variety of national and international organisations and brands.
Classification: Pre-owned
Condition: No missing or torn pages, WYSIWYG
Price: P400.00
TERMS & CONDITIONS:
1. C.O.D. Can meet buyers at
- Del Monte Ave, Q.C.
- Trinoma - Weekdays
- 10th Ave, Caloocan - Weekends.
2. Shipping c/o buyer.
3. Prices are Final.
4. Respect the Ad.
TFL!
This seller has been a member since: Mar. 24, 2015
Member Location:
Total Classifieds: 1840
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