2ND ONLINE SELLING FROM HOME

2nd Online Selling From Home: How to Use Facebook, Instagram, and LinkedIn for Your Business

Speaker:Jonathan Yabut
Founder and Managing Director, JY Consultancy & Ventures
Season 1 Winner of The Apprentice Asia
Asia’s World-widest Motivational & Marketing Speaker
Asia’s Millennial Guru
Partner Speaker, ARIVA Speakers Bureau

Wednesday, June 24, 2020
4:00 PM – 6:00 PM PHT

BUT TICKET: https://www.phrc.com.ph/e-learning-june-24-jy


Webinar Description:

Thanks to the power of ‘content’, a brand’s identity can now be built, and changed, in a faster and grander scale. The digital world of course has enabled this phenomenon, and organizations that can publish and collaborate with the right content are those that will surely survive. As a new economy unfolds in light of covid-19, more organizations will be shifting to digital selling. Whether it be a product, a service, or an event—expect physical distancing to push companies to find innovative ways to engage their customers. Is your organization keep up fast with the changes?
This online session will share the elements in building and executing content that can help acquire new customers, steal market share, and keep customers loyal. Trends and best practices on the following platforms will be touched:

• Social Media – Facebook, LinkedIn, Twitter, Instagram

• EDMs (Electronic Direct Mails) aka e-mail blasts

• Video marketing via YouTube and Facebook

• Digital CMEs

At the end of the webinar, participants are expected to appreciate the ultimate element of an effective ‘content’ for business: that it is any sensory experience that can be discovered, shared, and finally drive a sale.
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Key Learning Points of this Webinar:

• Embrace the shift of today’s marketing mix from the dominance of linear advertising to the rise of digital content building and management

• Apply a structured, measurable and scalable approach in executing a digital strategy for your brand

• Integrate ‘content’ in your digital marketing, regardless of online platform used

• Be inspired by local and global best practices in online selling.
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Webinar Outline:

Session 1: How the Pandemic Hastened the Digital Revolution

Session 2: The Rise of Collaborative Marketing, Moment Marketing, and Influencer Marketing

Session 3: The Science and Algorithm behind Content Engagement

Session 4: From The Strategy to Execution: Converting your likes to sales